Southeast Asia video commerce and content ecommerce model growth engine strengthens further

51    2026-02-12

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Southeast Asia ecommerce GMV reaches US185 billion, up 16% YoY, with video commerce GMV expanding 2.5x over past two years and projected 18% growth in 2025. Strong consumer demand for "watch-and-buy" instant conversion cements this as the most explosive business path in regional ecommerce, with platforms and brands continuing heavy investment.