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Home News Asia Southeast Asia ecommerce and fintech business models continue dominating startup ecosystem

Southeast Asia ecommerce and fintech business models continue dominating startup ecosystem

52    2026-02-12

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2026 Southeast Asia startup vertical reports show ecommerce and fintech remain dominant, fueled by high-frequency repeat consumer behaviors (shopping, reordering, top-ups, payments). Market demand drives shift from pure scale expansion to sustainable unit economics and ecosystem depth.  


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Southeast Asia quick commerce model returns to disciplined operations and customer experience priority Southeast Asia video commerce and content ecommerce model growth engine strengthens further Southeast Asia ecommerce and fintech business models continue dominating startup ecosystem Mastercard and Shopee Vietnam announce a strategic partnership. Southeast Asia quick commerce order mix continues optimizing toward planned bulk purchases Micro-Manufacturing and Localized Production in Southeast Asian Countries Southeast Asia consumer demand for AI shopping assistants continues to explode Southeast Asia cross-border payment infrastructure business model competition intensifies Southeast Asia content ecommerce and live commerce business model demand amplifies further in 2026 Malaysia Cyberjaya secures 10 acres for 1 billion AI data center
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