Southeast Asia content ecommerce and live commerce business model demand amplifies further in 2026
TikTok Shop, Shopee Live and similar platforms see sustained high GMV growth from short video + instant purchase; consumer demand for this format expected to expand further in 2026 — solidifying as the most explosive business model in Southeast Asia ecommerce, drawing brands and creators.
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Southeast Asia content ecommerce and live commerce business model demand amplifies further in 2026
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